On n’a jamais autant parlé des startups. L’ouverture de Station F, des unicornes françaises, la croissance forte des gens qui veulent entreprendre… c’est sûr que les opportunités font rêver. Mais derrière ce phénomène, quels apprentissages pour les grands corporates ?

Malgré son français très balbutiant, Mark Heath, a choisi d’installer sa start up à Paris, une destination autrefois impensable pour nombre d’entrepreneurs étrangers mais qui jouit aujourd’hui d’un regain de faveur.

France was an unlikely choice of location for Mark Heath’s new start-up, given that the American’s mastery of the French language is, by his own cheerful…

The French president hopes his changes to labor laws and other initiatives will change the anti-business climate. Paris has launched a business hub for startups.

With 1,000 businesses signed up, the Parisian start-up Station F symbolises the appeal of France’s technology sector, as desired by Emmanuel Macron. The President gears up to welcome 140 foreign CEOs on Monday at a summit dedicated to the financial benefits France has to offer.

I’ve had the privilege of working on the entire spectrum of clients, from bootstrapped startups to corporate juggernauts. One thing is certain; there’s no magic formula for success.

Each business is unique, and whilst lessons can always be learned from elsewhere, the sustainable survival and growth of a brand depends on nurturing customer advocacy and optimising the most successful marketing channels.

Mathilde Alloin was a student at London College of Fashion when she had a brainwave. Tired of reading magazine stories about women’s problems with ill-fitting bras, the 24-year-old came up with an ingenious solution: using 3D printing technology to create made-to-measure lingerie.